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Landmarq/ Social Kit

Brand Assets

Social Kit

Ready-to-use post copy, structured for each platform. Copy, paste, post. No editing needed — but feel free to make it yours.

Tone

Confident. Data-driven. Slightly contrarian.

Never say

"Revolutionary." "Game-changing." "Disrupting."

Always say

Specific numbers. Concrete outcomes. Real problems.

Launch — Waitlist OpenLinkedIn / X
Your broker knew the offer came in at 9am.
You found out at 3pm.

That's not a communication problem. That's a power problem.

Landmarq gives homeowners what institutions have always had:
→ Daily model-backed valuations
→ Real-time agent activity feeds
→ Automatic alerts when your agent goes silent

Your home is your largest asset. Start tracking it like one.

Waitlist is open. $4.99/mo at launch. No credit card required.
landmarq.org
Data Drop — MondayLinkedIn / X
The average homeowner checks their home value 4 times a year.

Institutional investors check daily.

That gap in information is why agents can afford to be slow.
It's why you find out about offers hours after they come in.
It's why you don't know if your listing has had zero showings in two weeks.

Landmarq closes that gap.
Daily valuations. Real-time agent logs. Proactive alerts.

Waitlist open → landmarq.org
Agent Accountability — WednesdayLinkedIn / X
Your agent had 3 showings last week.

You heard about one.

This isn't rare. It's the default.

Listing agents report to themselves. There's no system that puts your agent on the record — logging buyer interest, offer details, and open house results directly to you in real time.

Until now.

Landmarq's Realtor Portal does exactly that.
Your agent logs it. You see it instantly.

Waitlist → landmarq.org
Education — FridayLinkedIn / X
What is a confidence score — and why your Zestimate doesn't have one.

Zestimate gives you a number. No context. No range. No reliability signal.

Landmarq gives you three things Zillow doesn't:

1. A calibrated range (conservative to optimistic)
2. A confidence score out of 100
3. Daily recalculation against actual comparable sales

A $1.2M estimate with a 91 confidence score is very different from a $1.2M estimate with a 54.

Know the difference.

Waitlist open → landmarq.org
Short Hook (Instagram / Threads)Instagram / Threads
You track your stock portfolio daily.

Your home is worth 10x more.

Why are you checking its value quarterly at best?

Landmarq → daily valuations, real-time agent activity, proactive alerts.

Waitlist open at landmarq.org
Problem FrameLinkedIn / X
Real estate has a transparency problem.

When you buy stocks, you see the price in real time.
You see every trade. Every fee. Every change.

When you own a home — your single largest asset — you see almost nothing.

You don't know what it's worth today.
You don't know if your agent showed it three times or zero times last week.
You don't know if that offer that "fell through" was real.

Landmarq is the platform that changes this for homeowners.

Waitlist is open → landmarq.org

Brand Rules

Always link to landmarq.org

Never link to a sub-page from social. Drive to the homepage.

Lead with the problem

Every post should open with something the reader has felt before.

One CTA per post

Always "Waitlist open → landmarq.org". Never two asks.

No stock photo aesthetics

Navy, white, amber gold. Data and typography only. No lifestyle images.

Specific > vague

"3 showings" beats "several showings". Numbers build credibility.

No hype language

Let the product speak. Never use words like "revolutionary" or "game-changing".

Recommended Post Cadence

Monday
Data Drop

A stat or insight that reframes how homeowners think about their asset.

Wednesday
Agent Accountability

A specific problem with the current realtor-owner dynamic.

Friday
Education

Explain a feature or concept — confidence scores, valuation ranges, etc.

As needed
Social Proof

Waitlist milestones, notable signups (with permission), press mentions.

Landmarq Social Kit · Internal use only · landmarq.org